^ 'Circus Circus Enterprises, Inc.-A Gaming Company'.Mehta, 'Legalized gambling lifts a depressed town', Fortune, March 15, 2007. Langford, 'Casinos put Mississippi Delta county on the map', Associated Press in The Cincinnati Enquirer, April 11, 1999. ^ Joe Bob Briggs, 'The Vegas Guy: Gold Strike Casino/Tunica', United Press International, July 23, 2002.In 2009, the resort underwent another multimillion-dollar renovation during which time the property remained opened. The Gold Strike's 31-story hotel tower was the tallest building in the state of Mississippi at the time of its opening, providing stark contrast to an area of the state previously devoted mostly to agriculture. The total cost for the remodel was estimated to be $125 million. The casino was rebranded as the Gold Strike Casino Resort and given a more upscale theme.
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